OUR STORY

Cyanide isn’t a name you forget—it’s a name that sits heavy. It’s not meant to be comfortable. It’s meant to make you feel something, the same way we felt everything all at once. This brand didn’t come from inspiration—it came from breaking. In 2024, Jaxon was losing a fight inside his own mind. What started as panic and anxiety turned into something darker, something louder—thoughts that didn’t ask for permission, urges that felt impossible to outrun. The kind of thoughts that convince you the world would be better off without you. When everything started collapsing, when it felt like there was nothing left to hold onto—there was one thing that didn’t let go. Gage. A voice on the other end of the line. A reason to stay, even when staying hurt. That’s where this started—not in a studio, not in a plan—but in survival. In choosing, over and over again, not to disappear. So we took that pain, that chaos, that suffocating weight—and we turned it into something real. Something you can wear. Something that speaks when you can’t. Cyanide became more than a name. It became a symbol of defiance. A reminder that even in your darkest moment, you’re still here. Every dollar scraped together. Every late night in an attic. Every design made while fighting the urge to give up completely—this brand was built in the middle of the storm, not after it passed. 

Cyanide was never just created.

It survived.

Jaxon Griffin

Jaxon, a seemingly ordinary 21-year-old college student, sat through his final lecture of the day: Accounting 101. Beneath the surface, he was unraveling—searching for meaning while a quiet emptiness consumed him. Without warning, it hit. His chest tightened, his thoughts turned hostile, and panic took hold. He knew the spiral. He had lived it before. Leaving his seat, he rushed to his car, his mind growing louder with every step. Overcome with self-hatred and fear, Jaxon reached for his lifeline—his cousin, Gage. Together, they faced the storm. From that struggle, Cyandie was born—a brand built from survival, not perfection. It stands for one truth: you are not disposable. Even when your mind tells you otherwise, your story matters.

Be heard. Be proud. Keep fighting—because your life was never meant to end in silence.

Gage Griffin

Gage at the age of 18, didn’t need Jaxon to explain—it was in his breathing, the silence between his words. Gage knew he was slipping into that place again, the one that makes everything feel heavy, hopeless, and impossible to escape.

So, Gage stayed.

Gage stayed on the phone while he sat in his car, fighting something most people will never fully understand. Gage listened, Gage grounded him, and Gage reminded him of who he was when his own mind tried to take that away. Moments like that change you. Not just Jaxon—but Gage too. Watching someone you care about battle themselves is something you don’t forget. It’s what pushed us to create Cyanide—a brand built from those exact moments. Not for attention, not for image, but for people who feel like they’re losing the fight in silence. If you’re there right now, you’re not alone. I’ve heard that silence. I’ve felt that fear. And I’ll tell you what Gage told him—stay. Keep fighting. You matter more than that voice will ever admit.